Brand identity for a holistic wellness studio.
Spell is a holistic wellness studio offering facials and skin treatments
that combine modern skincare techniques with traditional healing practices.
I worked with the founder to develop a brand rooted in the idea of duality, balancing results-driven skincare with ritual, care and transformation. Inspired by the space between grounding rituals and moments of transcendence, the identity combines earthy, tactile elements with softer, more ethereal cues, creating a brand that feels both rooted and transportive.
“Emily has created the brand of our dreams. From briefing and ideation to strategy and creative, everything has felt collaborative. And in her own magic way, she was able to progress the project efficiently and effectively throughout busy periods for us.”
— Joanna Blaydes, Founder, Spell Holistic