Brand identity for wooden kitchenware company.
Finch is a sister company of Bermondsey-based Goldfinch Furniture, creating handcrafted wooden homeware including chopping boards, tables and chairs.
I was commissioned to create a standalone brand identity that could sit comfortably alongside the established Goldfinch brand while developing its
own distinct personality.
Built around the idea that the kitchen table is a place for gathering,
conversation and creativity, the identity uses bold colour, playful typography
and expressive layouts to celebrate the social role of food and shared spaces.
“We absolutely loved working with Emily on the branding for Finch. She really got what we were aiming for and translated it into something that felt thoughtful, distinctive and full of personality. The whole process was smooth and collaborative, and we’re so happy with the final result.”
— Mike Biddulph @ London Reclaimed & Goldfinch Furniture