The Well is a boutique coastal retreat in St Leonards-on-Sea,
designed for group stays centred around rest, connection and wellbeing.

Working closely with the founders, I developed the visual identity and brand
system from the ground up, creating a flexible toolkit spanning print, digital, illustration and environmental applications.

The identity combines quiet luxury with warmth and approachability,
helping position The Well as a distinctive destination within the growing
wellness and retreat market.